Brothers Vincent & Anton de Lorenzo established De Lorenzo in 1987, pending decades prior building a brand that would one day become a leading pioneer in Australian hairdressing.


De Lorenzo’s mission is to provide professional salons with the highest quality, natural based haircare, manufactured in an environmentally responsible way.Our philosophy is designed to keep the scalp and hair at premium health, a passion that will never be compromised.

Today, the family spirit is alive and well at our headquarters in Sydney, home to our expert team. De Lorenzo has always centered  on an ethical approach to haircare, committed to creating premium products that do not contain animal ingredients.We are proudly vegan certified.

Australian made and owned, we’ve stayed true in continuing to develop and manufacture all of our products in Australia. To this day, De Lorenzo remains committed to supporting Australian jobs and the local economy.




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